Yieh Phui Enterprise Co., Ltd. (Yieh Phui), a leading coating steel producer in Taiwan, is adapting its strategy to a rapidly changing market. During a recent investor conference, General Manager Chang Chen-Wu said the company will be cautious and use its global presence to target markets with growth potential.

The steel industry has entered its traditional peak season, while Yieh Phui remains conservative about the outlook. The company plans to focus on the Eurozone, Central Asia, and the Middle East, aiming to diversify risk and increase profits.

In the first half of this year, Yieh Phui's consolidated revenue totaled NT$36.64 billion, a year-on-year decrease of 7.04%.

The company's main products are galvanized and prepainted steel, with a combined annual production capacity of 1.35 million tons.