Yieh Phui Enterprise Co., Ltd. (Yieh Phui), a leading coating steel producer in Taiwan, launched its new high-performance galvanized and pre-painted steel brand, MAXITRA™, at the 2025 Energy Taiwan exhibition. The launch is a major upgrade from its existing zinc-aluminum-magnesium (PhuizerMax®) product line.

MAXITRA™ is engineered with enhanced magnesium content for superior corrosion resistance, formability, and a stronger cut-edge self-repair mechanism, offering comprehensive protection for C1 to CX atmospheric environments. The series is available in both galvanized (MAXITRA™) and pre-painted (MAXITRA™ color) options.

Expected to achieve record-high durability, this solution is ideally suited for solar photovoltaic systems and other severe applications.

Yieh Phui, with two consecutive years of exceeding 100,000 tons in solar racking steel shipments, aims to advance its sustainability goals and target the 2050 carbon neutrality goal with this new brand.