Yieh Phui Enterprise Co., Ltd. (Yieh Phui), a leading coating steel producer in Taiwan, announced that its domestic sales prices for December will remain flat for the second consecutive month, maintaining the same stability for its galvanized and pre-painted steel products. Export prices for January will also be maintained for the fifth straight month.

The company pointed to a global steel market marked by significant geopolitical risks and cautious behavior among downstream players. Yieh Phui observed ongoing difficulties despite anticipating that economic activity would improve due to expected US interest rate reductions and strong AI demand.

These challenges include the ongoing 50% steel and aluminum tariffs and the upcoming implementation of the EU's Carbon Border Adjustment Mechanism (CBAM) next year. Yieh Phui’s decision meets the general stable-to-cautious pricing trend observed among major Asian steelmakers.