Endurance Technologies, a Calgary-based producer specializing in high-performance steel pipes for the oil, gas, and mining sectors, is establishing its first US manufacturing plant at the Las Cruces Innovation & Industrial Park. The City Council supported this move by approving a $17.5 million Industrial Revenue Bond to facilitate the company's capital investment.

The company selected the site based on logistics, workforce availability, and utility infrastructure. This expansion brings 41 jobs to the local workforce.

Construction improvements on the vacant facility are currently starting, with a planned opening scheduled before the end of the year. The arrival of the Canadian firm establishes Las Cruces as a competitive hub for global industrial investment.